Every user has the opportunity to create a personal bio. This is a section wherein you may describe yourself or business and also link to a website of your choice. This is the only place on Instagram that allows for active links. So, be sure to include your website link or a link to a product you are highlighting. It can be wise to swap this link out periodically, using it to highlight a recent blog post, a specific page on your website, or any specific link you want people to view. If you aren’t able to regularly update the link, then it should remain a link to your primary website.